Tuesday, April 14, 2009

When Tractors Are Fashionable







Thank you to Simen Staalnacke, Peder Børresen and Stefan Dahlkvist for birthing the brand that culminates Norwegian life and style into plaid suits and tractor logos. Representing Norway as something beyond beautiful people, socialism and vikings, they have hit the nail on the head when it comes to creating a company that has a solid (gold) foundation and a distinct style. It's their men's suits that are the real standouts - shiny, hypnotic floral prints and multi-color plaids.


Next month the LA scene will open their arms to the first Moods of Norway store in America on Robertson in Beverly Hills. If you find yourself in la la land, make sure you wind up there for the opening of their doors. Expect to see golden tractors, waffles shaped into series of hearts, landscape shots of fjords, and the bright colors that have become synonymous with Scandi style.

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